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Organic Care of California BLOG

 Here is a few Blogs written by the owners Chaz & Shantel Cornellier about the industry and things they have experienced or learned while owning a cannabis delivery service in Chico, Ca in 2017 under Prop 215 and then moving to Sacramento to own a State Liscensed Delivery, C9-0000003-LIC, immediately in 2018. It has been a crazy ride and Chaz loves to explain what the market is doing and how he sees the company doing in the near future.

Please let us know if there is anything you want us specifically to write about or have any questions. Always open to input and ways to get better. Can reach us @ [email protected]

We truly work for YOU and always want your input. 

Blog / / Navigating the Cannabis Landscape: THC vs TAC

Navigating the Cannabis Landscape: THC vs TAC

As a dispensary owner with years of experience in the cannabis industry, I've witnessed a significant evolution in how we understand and appreciate the myriad compounds in cannabis. Two acronyms that frequently come up in conversations with customers and industry professionals are THC and TAC. While THC has long been the star of the cannabis show, TAC is emerging as an important measure of a product's overall potency and effect profile. In this blog post, I aim to demystify THC and TAC, explaining their implications for users and how they guide us in providing the best experience to our customers.

Understanding THC: The Traditional Marker of Potency

THC, or tetrahydrocannabinol, is the most well-known compound in cannabis, famous for its psychoactive effects. It's the component responsible for the "high" that users experience. As a dispensary owner, I ensure that our customers understand the potency levels of THC in our products, as it greatly influences the experience they will have.
Psychoactive Effects of THC: THC binds to cannabinoid receptors in the brain, leading to the release of dopamine and creating feelings of euphoria and relaxation. The intensity of these effects depends on the THC concentration.
THC in Medical Use: In medicinal contexts, THC is valued for its ability to alleviate pain, nausea, and insomnia. However, it's crucial to get the dosage right, as excessive THC can lead to unwanted side effects like anxiety and paranoia.
Customer Guidance on THC: We often advise new users to start with products that have lower THC concentrations and gradually work their way up. This approach helps in avoiding overwhelming experiences and finding the right balance for their needs.

TAC: A Broader Understanding of Cannabis Potency

TAC, or Total Active Cannabinoids, is a term gaining traction in the cannabis industry. It represents the total percentage of all cannabinoids present in a cannabis product, not just THC.

The Entourage Effect: The concept of the entourage effect is central to understanding TAC. This theory suggests that the therapeutic effects of cannabis are not just due to THC alone but are enhanced by the synergistic interaction of various cannabinoids and terpenes. Therefore, a product with a diverse cannabinoid profile (high TAC) might offer a more balanced and nuanced effect than one with high THC alone.
Educating Customers About TAC: At our dispensary, we emphasize the importance of looking at TAC values, especially for customers seeking specific therapeutic effects. A product with a balanced ratio of THC, CBD, and other cannabinoids might be more effective for certain conditions than a high-THC product.

THC vs TAC: What Matters More?

The debate between THC and TAC ultimately comes down to what the user is seeking. While THC is a good indicator of psychoactive potency, TAC provides a more holistic view of a product’s potential effects.
For Recreational Users: Those seeking a strong psychoactive experience might focus more on THC content. However, we encourage even recreational users to consider TAC for a more well-rounded experience.
For Medicinal Users: For customers using cannabis for therapeutic purposes, TAC is often more relevant. A diverse cannabinoid profile can target a wider range of symptoms and provide a more balanced effect.

Choosing Products in a THC vs TAC World

As a dispensary owner, my role is to guide customers in navigating this landscape. Here’s how we approach it:
Understanding Needs: We start by understanding whether the customer is looking for recreational or medicinal benefits.
Educating on Options: We provide information on various products, focusing on both THC and TAC values.
Personalized Recommendations: Based on their needs and experience level, we recommend products that align with their goals.


In the ever-evolving world of cannabis, understanding the nuances of compounds like THC and TAC is crucial for both users and industry professionals. THC may be the more famous compound, but TAC offers a comprehensive understanding of a product's potential effects. As a dispensary owner, my goal is to empower customers with this knowledge, helping them make informed decisions for the best possible experience.

Whether you're a seasoned cannabis enthusiast or new to the world of marijuana, understanding the difference between THC and TAC can significantly enhance your experience. At our dispensary, we're committed to guiding you through this journey, ensuring you find the right product to meet your needs and preferences.