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Organic Care of California BLOG

 Here is a few Blogs written by the owners Chaz & Shantel Cornellier about the industry and things they have experienced or learned while owning a cannabis delivery service in Chico, Ca in 2017 under Prop 215 and then moving to Sacramento to own a State Liscensed Delivery, C9-0000003-LIC, immediately in 2018. It has been a crazy ride and Chaz loves to explain what the market is doing and how he sees the company doing in the near future.

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Blog / / From Counterculture to Mainstream: The Evolution of Cannabis Culture Over the Past 50 Years

From Counterculture to Mainstream: The Evolution of Cannabis Culture Over the Past 50 Years

Cannabis culture has undergone a remarkable evolution over the last five decades. Once relegated to the fringes of society, cannabis has gradually moved from the shadows into the mainstream. This transformation reflects shifting attitudes, changing laws, and evolving social norms. In this blog, we'll explore the journey of cannabis culture from its roots in the counterculture movements of the 1960s to its current status as a burgeoning industry and cultural phenomenon.

The Birth of Cannabis Culture: 1960s and 1970s

The 1960s and 1970s were pivotal decades for cannabis culture. During this time, the hippie movement embraced cannabis as a symbol of rebellion against the establishment. Cannabis use became closely associated with the pursuit of personal freedom, creativity, and spiritual exploration. Iconic figures like Bob Dylan, The Beatles, and Jack Kerouac openly discussed their experiences with cannabis, helping to destigmatize its use.

 Counterculture and Cannabis

The counterculture of the 1960s played a significant role in shaping modern cannabis culture. Rejecting mainstream values and embracing alternative lifestyles, young people sought solace and inspiration in cannabis. Communal gatherings like music festivals and "smoke-ins" provided spaces for cannabis enthusiasts to connect and celebrate their shared love for the plant.

Cannabis Prohibition and the War on Drugs: 1980s and 1990s

Despite its growing popularity, cannabis faced increasing opposition from government authorities during the 1980s and 1990s. The "War on Drugs" launched by President Richard Nixon in the 1970s intensified under subsequent administrations, leading to harsher penalties for cannabis possession and distribution. Propaganda campaigns demonized cannabis users, perpetuating stereotypes and fueling misconceptions about the plant.

The Impact of Prohibition

Cannabis prohibition had far-reaching consequences for users and communities alike. Mass incarceration rates soared as nonviolent drug offenders faced lengthy prison sentences for minor cannabis-related offenses. The criminalization of cannabis disproportionately affected marginalized communities, exacerbating social inequalities and perpetuating systemic injustice.

The Rise of Medical Cannabis: 2000s

The turn of the 21st century brought renewed interest in the therapeutic potential of cannabis. Medical professionals and patients alike began advocating for the legalization of medical cannabis as a treatment for various ailments, including chronic pain, epilepsy, and cancer. California led the way with the passage of Proposition 215 in 1996, which legalized medical cannabis for qualifying patients.

Medical Cannabis Movement

The medical cannabis movement sparked a broader conversation about the benefits of cannabis legalization. Patients shared their testimonials, highlighting the profound impact that cannabis had on their quality of life. Scientific research into the medicinal properties of cannabis gained momentum, further legitimizing its therapeutic potential in the eyes of the public and policymakers.

Cannabis Goes Mainstream: 2010s and Beyond

The past decade witnessed a seismic shift in public attitudes toward cannabis. As more states and countries moved to legalize cannabis for both medical and recreational use, the stigma surrounding the plant began to erode. Mainstream media outlets featured cannabis in lifestyle magazines, television shows, and documentaries, helping to normalize its consumption.

The Green Rush

The legalization of cannabis spurred a burgeoning industry known as the "green rush." Entrepreneurs and investors flocked to capitalize on the growing demand for cannabis products, ranging from dried flower and edibles to concentrates and topicals. Dispensaries and lounges popped up in cities across the globe, offering consumers a diverse array of cannabis experiences.


The evolution of cannabis culture over the last 50 years is a testament to the power of social change and grassroots activism. What once was considered taboo is now celebrated as a symbol of wellness, creativity, and community. As we look to the future, it's clear that cannabis will continue to shape our cultural landscape, challenging stereotypes and reshaping perceptions along the way.
In tracing the journey of cannabis from the counterculture movements of the 1960s to its current status as a mainstream phenomenon, we gain insight into the complex interplay of politics, culture, and society. As attitudes toward cannabis continue to evolve, it's essential to reflect on the lessons of the past while charting a course toward a more inclusive and equitable future for all cannabis enthusiasts.
As we celebrate the progress made in destigmatizing cannabis, let us also remain vigilant in advocating for policies that promote responsible use, social justice, and equitable access to cannabis for all.
Thank you for joining me on this journey through the fascinating history of cannabis culture.