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Organic Care of California BLOG

 Here is a few Blogs written by the owners Chaz & Shantel Cornellier about the industry and things they have experienced or learned while owning a cannabis delivery service in Chico, Ca in 2017 under Prop 215 and then moving to Sacramento to own a State Liscensed Delivery, C9-0000003-LIC, immediately in 2018. It has been a crazy ride and Chaz loves to explain what the market is doing and how he sees the company doing in the near future.

Please let us know if there is anything you want us specifically to write about or have any questions. Always open to input and ways to get better. Can reach us @ [email protected]

We truly work for YOU and always want your input. 

Blog / / Navigating the Green Wave: Getting into the Cannabis Industry in 2023

Navigating the Green Wave: Getting into the Cannabis Industry in 2023

In recent years, the cannabis industry has experienced remarkable growth and transformation, shifting from the shadows into a legitimate and booming sector. As of 2023, the industry continues to expand, offering a multitude of opportunities for entrepreneurs, investors, and enthusiasts alike. However, breaking into the cannabis industry isn't as straightforward as it may seem. In this blog, we will explore what it takes to enter this flourishing industry in 2023, covering everything from legal considerations to key roles, trends, and the importance of community engagement.


The Legal Landscape

One of the most crucial aspects of getting into the cannabis industry is understanding the legal landscape in your region. Laws regarding cannabis cultivation, distribution, and consumption vary significantly from one place to another, and they are constantly evolving. In 2023, many countries and states have legalized recreational and medical cannabis, but regulations can be intricate and subject to change.
Here are a few key legal considerations:
Licensing and Regulations: Before you can even think about getting into the cannabis industry, you'll need to obtain the necessary licenses and permits. Each jurisdiction has its own application process, fees, and requirements.
Compliance: Once you're up and running, strict compliance with local, state, and federal regulations is essential. Cannabis businesses are heavily regulated to ensure product safety, quality, and responsible consumption.
Understanding Taxes: Cannabis businesses are subject to unique tax regulations, including excise taxes and other fees. It's crucial to understand these tax implications and plan your finances accordingly.

Choosing Your Niche


The cannabis industry is not a one-size-fits-all endeavor. It encompasses a wide range of opportunities, and your success will greatly depend on the niche you choose. Here are some of the key sectors within the cannabis industry:
Cultivation: Growing cannabis plants is the foundation of the industry. Whether you're a small-scale cultivator or a large-scale producer, cultivating high-quality cannabis requires expertise, the right equipment, and an understanding of the latest growing techniques.
Processing and Manufacturing: This involves transforming raw cannabis into various products such as edibles, oils, tinctures, and concentrates. Innovations in extraction methods and product development are driving this segment.
Retail: Dispensaries are the face of the cannabis industry for consumers. Running a dispensary requires a deep understanding of customer preferences, product knowledge, and regulatory compliance.
Distribution and Supply Chain: Getting cannabis products from cultivators and manufacturers to dispensaries is a complex logistical challenge. Distribution and supply chain businesses play a crucial role in ensuring products reach consumers efficiently and safely.
Ancillary Services: The cannabis industry has spawned a variety of ancillary businesses, including marketing agencies, packaging companies, and security services. These businesses provide support to the core segments of the industry.

The Importance of Education

Regardless of the niche you choose, education is key to success in the cannabis industry. The field is ever-evolving, with new research and technologies emerging constantly. Staying up to date with industry trends, scientific developments, and changing regulations is essential.
Here's how you can stay educated:
Networking: Join local and national cannabis associations and attend industry events and conferences. Networking with industry professionals can provide valuable insights and opportunities.
Online Resources: Numerous websites, forums, and educational platforms offer courses, webinars, and articles on cannabis-related topics. Online courses can help you gain a deep understanding of cultivation, business management, and more.
Certifications: Consider obtaining certifications relevant to your chosen niche. These can demonstrate your expertise and commitment to potential employers or investors.

Financial Considerations

Starting and running a cannabis business can be capital-intensive. You'll need to secure funding to cover startup costs, ongoing operational expenses, and compliance-related fees. Here are some financial considerations to keep in mind:
Business Plan: Develop a comprehensive business plan that outlines your budget, revenue projections, and funding needs. This plan will be essential when seeking investors or loans.
Investors and Financing: Seek out investors who are interested in the cannabis industry. Cannabis-focused venture capital firms and angel investors are potential sources of funding.
Banking and Financial Services: Many traditional banks are still hesitant to work with cannabis businesses due to federal regulations. Explore banking options and financial services specifically tailored to the industry.
Risk Management: The cannabis industry can be volatile, so it's essential to have a solid risk management strategy in place. This includes contingency plans for changing regulations and market fluctuations.

Community Engagement

In the cannabis industry, community engagement is more than just a marketing strategy; it's a fundamental aspect of responsible business. Being a positive force in your community can help build trust and goodwill.
Community Outreach: Engage with local organizations, charities, and events to demonstrate your commitment to the community. Hosting educational workshops and supporting community initiatives can help create a positive image.
Social Responsibility: Cannabis businesses should prioritize social responsibility, addressing issues like equity and inclusivity in hiring practices and community development.

Staying Ahead of Trends

The cannabis industry is dynamic, with trends that can change rapidly. Staying ahead of these trends can give you a competitive edge. Here are some current and emerging trends in the industry as of 2023:
Microdosing: As cannabis consumption becomes more mainstream, microdosing is gaining popularity. This involves taking small, controlled doses to achieve specific effects without the high.
Sustainability: Sustainable and environmentally friendly practices are becoming increasingly important. Consumers are looking for products with minimal environmental impact.
Health and Wellness: Cannabis is being explored for its potential health and wellness benefits, leading to the development of products targeting specific health issues.
New Products: Innovation continues in the development of new cannabis products, including infused beverages, topicals, and alternative delivery methods.


Entering the cannabis industry in 2023 offers numerous opportunities for those who are well-prepared and committed. It requires a thorough understanding of the legal landscape, choosing the right niche, continuous education, financial planning, and community engagement. By staying informed, adaptable, and socially responsible, you can not only thrive in this burgeoning industry but also contribute positively to its growth and development. Whether you're a budding entrepreneur or a seasoned professional, the cannabis industry awaits those ready to embrace the Green Wave.